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05.28.10
NewsGator Becomes More Mobile'
 By Bill Ives
I have written about NewsGator before (see NewsGator Offers Social Sites ™: A Comprehensive Enterprise Social Networking Suite). I have been a fan of NewsGator for some time as they were my first RSS reader in early 2004 (see Finally, I’m Scanning the Web through NewsGator). I recently spoke with Brian Kellner, VP of Product Management to catch up on their latest moves.
We started with the iPhone offering. NewsGator is offering a native social iPhone client for Social Sites on SharePoint. They have wisely taken a subset of the Social Sites features, picking the ones most likely to be used through a smart phone. The features center around a sophisticated microblogging suite to provide a focused activity stream that goes across applications. The idea is to provide a central place to receive updates of all types, comment, and pass them on.
Brian recently wrote about this concept in a blog post, "The Trojan Horse Battle for Your Event Store." He writes that, "in only a few years, a central event store will be a standard part of nearly all enterprises, and that architectural decision currently is being made indirectly at many organizations." I certainly agree with this and have written related posts on several occasions. He goes on to write that, "microblogging seems to be achieving its greatest value in the context of broader activity streams that serve as a kind of nervous system for the company." This broader role for microblogging, as it becomes more widespread within enterprises, represents a great opportunity for both users and vendors. NewsGator has recognized this and is offering an application to provide the unifying activity stream or "event store."
The latest NewsGator application for the iPhone is a large step in this direction. You can attach updates to an object or a link. You can attach an update to a context such as an event or a project, and you can react to updates from others, maintaining the context. To support these three capabilities, mobile users can use an iPhone to send status updates, videos and photos to Social Sites for distribution. They can comment on and "like" updates they value and see notifications when others comment on or like their updates. Below you can see an example of the iPhone interface.
Continue reading this article.
About the Author:
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.
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