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06.11.10
New Study Shows 23% Of Mobile Users Have A Smartphone
 By Bruce Houghton
New Nielsen data from Q1 2010 shows that 23% of mobile consumers now have a smartphone, up from just 16% in Q2 2009. Between Q4 '09 and Q1 '10, Android and iPhone's share of the smartphone market grew 2% each. Smartphone leader Blackberry lost 2% share to fall to 35% and Windows Mobile lost 2% falling to 19%.
But music is not yet one of smartphone users top activities. According to the study, iPhone customers are more likely to have downloaded or play a game, and Android users users were more likely to engage in file-transfer activities like downloading ringtones, pictures, wallpaper and uploads. For all platforms, both streaming and downloading music is comparatively low on the list.
Chart: Top Smartphone Activities
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About the Author:
Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com
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